Truly Indian, the authentic Indian food brand from ADF Foods, has made its debut at 172 Stop & Shop locations across the Northeast. This launch brings a selection of Indian favourites—Vegetable Samosas, Tandoori Naan, and a variety of Roti Wraps—to the Asian frozen aisle, offering customers convenient, flavourful meal solutions inspired by traditional Indian cuisine.
Truly Indian’s new offerings aim to recreate the restaurant experience at home. Shoppers can now pick up Vegetable Samosas filled with spiced potato and peas, hand-made Tandoori Naan, and innovative “Indian Burrito” Roti Wraps in flavours like Paneer Tikka, Aloo Gobi, and Tandoori Aloo.
This expansion aligns with Truly Indian’s mission to bring high-quality Indian street food culture to American households. “We’re thrilled to bring the vibrant flavours of Indian cuisine to Stop & Shop customers,” said Bimal Thakkar, Chairman and Managing Director of ADF Foods. “From hand-picked spices to small-batch cooking, we are dedicated to preserving India’s culinary heritage in every product.”
Available Products:
- Vegetable Samosa: A crispy pastry filled with spiced potatoes and peas, perfect as a snack or side.
- Tandoori Naan: soft, pillowy naan, hand-made in India, ideal for pairing with Indian dishes or creating naan pizzas and sandwiches.
- Roti Wraps: Grab-and-go wraps in Paneer Tikka, Aloo Gobi, and Tandoori Aloo, ready in 2 minutes.
All Truly Indian products are crafted in India with locally sourced, clean ingredients, offering a rich, authentic taste and extended shelf life. Available now at Stop & Shop or online through Instacart, these products deliver the convenience of frozen foods with the authentic flavour of Indian street fare.