Ride-hailing and delivery major Uber has introduced an AI-powered personal grocery shopping tool, Cart Assistant, aimed at simplifying how consumers plan and place grocery orders through Uber Eats.
Announced on February 13, the new feature allows users to generate complete digital grocery baskets using simple text prompts, uploaded recipe screenshots, or even photos of handwritten shopping lists. The capability is currently live across dozens of partner grocers, including Albertsons, Aldi, Kroger, Safeway, Sprouts Farmers Market and Wegmans, with further expansion planned.
The launch reflects a broader shift toward AI-driven shopping. A 2025 consumer packaged goods survey by PwC found that 40% of consumers expect to use AI for comparison shopping by 2030, while roughly one-third anticipate automated purchasing decisions.
Within the app, Cart Assistant can recommend items based on user prompts, account for real-time store availability, pricing and promotions, and gradually learn shoppers’ preferred brands and frequently purchased products. Customers can also edit baskets, swap items or add new products before checkout.
“Cart Assistant reflects how we think about AI at Uber—starting with real customer needs and building practical, intuitive solutions,” said Praveen Neppalli Naga, adding that the company plans to expand agent-style AI services across its platforms.
The rollout continues Uber’s recent push into consumer-facing AI. In late 2023, the company revealed plans for conversational meal-planning tools and virtual sales aisles on Uber Eats. More recently, Uber joined rivals such as Instacart and DoorDash in announcing integrations with ChatGPT to enhance digital commerce experiences.
With AI increasingly shaping how households plan meals and shop for essentials, Uber’s latest feature signals intensifying competition among tech and delivery platforms to redefine the future of grocery retail.