Coca-Cola India thinks that using India’s own farm ingredients will continue to be the core focal point for the industry. Likewise evolving a hyper localised strategy as well as building a portfolio of consumer-centric brands will be another major theme for the industry.
“As there has been a strong stress on creating an ‘Aatmanirbhar Bharat’, India’s journey of economic self-reliance. While the nation fights the pandemic, it is widely understood that a self-reliant India is a pursuit of fostering entrepreneurship, nurturing diversity and innovation and enabling rural and urban areas to develop alongside,” said Sanket Ray, President, Coca-Cola India and South West Asia.
For coca cola this perhaps translates into two broad words — ‘Innovation’ and ‘Adaptability’, as it has been truly inspiring to see how businesses across industries are revisiting their models and pivoting their offerings to suit the new normal.
According to Ray, developing a hyper-localised strategy and building a portfolio of consumer-centric brands using Indian farm ingredients will continue to be the core focal point for the industry.
“The aim is to create loved brands, done sustainably, for a better shared future, while we move forward with support of our partners and stakeholders across levels, to achieve our vision of environmental sustainability and creating a world without waste.
The accelerated digital transformation forced by the pandemic has been another big change. Going forward, take advantage of digitisation and technology, it will help tap new opportunities to move towards achieving goals at an accelerated pace,” Ray said.