Vadilal Enterprises Ltd a premium ice cream brand, is launching a new Gourmet Natural product line. This new product range will be available in stores near you. The company has also come up with a new campaign for it, roping in ‘Gulab Jamun” to enthral viewers through quirky humor.
Crafted for a premium experience, Gourmet Natural is a range of ice creams made from handpicked ingredients, especially for Indian tastebuds, with no use of artificial colours and flavours. Each flavour is rich, creamy, lip-smacking, unique, delectable, and filled with the goodness of nature. Several years of expertise and a proficient team have helped Vadilal curate this special range.
Five delicious flavours are available in tubs (Gulab Jamun, Alphonso Mango, Kesar Pista, Classic Malai, and Falooda) and two flavours in kulfi (Badam Pista Kesar and Rajwadi). With Gourmet Naturals, ice cream connoisseurs can now bring home the best of nature and enjoy a delightful experience.
Akanksha Gandhi, Brand Director, Vadilal Enterprises Ltd, said, “At Vadilal Enterprises, we are committed to offering a never-before sensory experience to our patrons through our delectable ice cream range.
Gourmet Natural aims to replicate this experience by amalgamating the flavours of Indian desserts with ice-cream. It is brought to life by a new campaign harnessing a ‘pull’ factor of the ‘Gulab Jamun’ uncle and his superb acting prowess.
The campaign is in line with our larger goal of offering pleasant surprises to our patrons and ensuring ‘Har Dil Bole Wah Vadilal’. Consumers like the fusion touch we are offering with the Indian-flavored ice creams. The products have received widespread acceptance in the market.
Vadilal Enterprises Ltd. was originally established as Vadilal Soda Fountain Outlet in Ahmedabad in 1926. It has grown to become a popular ice cream brand with various scrumptious and authentic flavours and a network of more than 1,25,000 dealers across India. The company offers 150+ flavours of ice cream in 250+ packages. It is helmed by Aakanksha Gandhi, Brand Director, Vadilal Enterprises Ltd, a third-generation entrepreneur.