The acquisition marks Walko’s strategic push into experimental, youth-focused offerings and strengthens its urban D2C play.
In a move to expand its presence in India’s booming artisanal dessert segment, Walko Food Company — the parent firm of NIC Ice Creams — has acquired Mumbai-based Meemee’s Ice Creams. The deal brings Meemee’s innovative product lines, such as Toasties, Ice Cream Cakes, Roley’s, and Tubsters, into Walko’s growing portfolio.
Financial terms of the acquisition were not disclosed.
Founded in 2012 and headquartered in Pune, Walko has built a pan-India footprint through NIC Ice Creams and other dessert brands like Grameen Kulfi and Mimo. With the acquisition of Meemee’s, the company aims to tap into urban consumers’ rising appetite for experimental and premium desserts, particularly among Gen Z and millennial audiences.
“This acquisition is a strategic step towards shaping the future of dessert consumption in India. As consumer preferences shift toward authenticity and experiential indulgence, Meemee’s youthful energy and innovation-first approach align seamlessly with our vision,” said Raj Bhandari, Director, Walko Food Company. “With our digital-first distribution model, pan-India presence, and R&D capabilities, we are confident of delivering an unforgettable dessert experience.”
Meemee’s, known for its bold flavors and unconventional formats, has cultivated a strong following in Mumbai and other metro markets. The brand’s appeal among younger consumers made it a natural fit for Walko’s expansion plans, especially in Direct-to-Consumer (D2C) and quick-commerce channels.
Commenting on the partnership, Meha Agarwal, Founder of Meemee’s, said: “Partnering with Walko has been an important milestone. It allows us to focus on crafting cutting-edge flavours while Walko helps take our creations to freezers and hearts across India.”
India’s ice cream and frozen dessert industry is currently valued at ₹44,000 crore (approximately $5.33 billion) and is projected to grow at a CAGR of 11% through 2028, according to industry estimates. Urban consumers are increasingly gravitating towards niche, high-quality, and experience-led indulgences — a trend that Walko aims to capitalise on with this acquisition.
With a presence in over 100 cities via retail outlets and quick-commerce platforms, Walko is well-positioned to scale Meemee’s across the country and further solidify its presence in India’s premium dessert space.