WellBe Foods, a direct-to-consumer brand under the Nimida Group, has been honoured with the prestigious “Start-Up of the Year” award at the Fi India Awards 2024. The awards, held in Bengaluru, recognize innovation and excellence in the food industry, with WellBe Foods standing out for its commitment to creating healthier, more nutritious alternatives without compromising on taste or quality.
Known for its ‘Deliciously Good, Honestly Made’ food products, WellBe Foods offers a range of snacks, snack bars, and organic kitchen staples, all made without artificial additives. This recognition underscores the brand’s mission to revolutionize the FMCG sector by providing consumers with healthier options that prioritize well-being.
Gaurav Manchanda, Founder of Nimida Group, expressed his gratitude, stating, “We are truly honoured to receive the ‘Start-Up of the Year’ award. This recognition reaffirms our commitment to creating transparent, responsible products that offer consumers healthier alternatives. It also reflects our dedication to making the more challenging but rewarding choices as we strive to become India’s No. 1 Responsible Retailer.”
The Fi India Awards celebrate companies that push the boundaries of food innovation, and WellBe Foods has cemented its position as a trailblazer with its “No Nasties” approach, ensuring high-quality, nutritious food for all.