Wendy’s has jumped on the Korean flavor bandwagon, rolling out a vibrant Korean Range of burgers, wraps, and sides across its India outlets in partnership with Rebel Foods. Hot on the heels of similar launches by McDonald’s and Burger King, Wendy’s is bringing its spin to the quick-service restaurant (QSR) scene with bold, K-wave-inspired offerings that are already making waves.
The new menu features crowd-pleasers like the Korean Fried Chicken Burger, Kimchi Nuggets, and Kimchi Tenders, each packed with zesty flavors that have struck a chord with Indian consumers. Within just a month of its debut, the Korean Range is driving significant business growth, underscoring the rising appetite for global tastes in India.
Nishant Kedia, CMO of Rebel Foods India, called it more than a menu drop: “We’re serving up a cultural experience. From anime-style visuals to ASMR mukbangs, this launch blends fiery Korean flavors with a vibe that’s resonating big time with our customers.”
Available now at all Wendy’s India locations and on delivery platforms, the Korean Range is the latest chapter in the QSR industry’s flavorful embrace of K-culture.