Pringles, known for its iconic canister packaging, has launched its first-ever puffed snack in a bag in more than 15 years. The new product, Pringles Mingles, are corn puffs described as crispy on the outside and light and airy on the inside for a melt-in-your-mouth experience. Inspired by Mr. P’s signature look, these bowtie-shaped snacks come in three flavours: Cheddar & Sour Cream, Sharp White Cheddar & Ranch, and Dill Pickle & Ranch.
Mauricio Jenkins, Senior Director of Salty Snacking Brand Marketing for Kellanova, Pringles’ parent company, spoke at the recent Sweets & Snacks event in Indianapolis. He emphasized that while the Pringles can be a part of the brand’s identity, innovation is essential to satisfying evolving consumer cravings.
“Our iconic Pringles can be part of our identity, and it’s not going anywhere. But we’re always looking for new ways to innovate and satisfy our fans’ latest cravings,” Jenkins explained.
Pringles Mingles aims to offer a new snacking experience that is easy to share. Jenkins highlighted the focus on shareability and evening snacking, which the traditional can did not fully address. “The puffy, airy snack not only gives fans a new way to experience Pringles, but it’s easy-to-share packaging creates a new way to enjoy their favourite snack with friends and family,” Jenkins said.
Developing Pringles Mingles took three years, starting in the middle of the pandemic. Despite disruptions, the team focused on creating a product that combines a light, airy texture with a crispy exterior. Jenkins noted that the new snack’s shape and texture provide a unique eating experience.
The flavours were carefully chosen to enhance the snacking experience. Jenkins mentioned that the name “Mingles” reflects both the mingling of flavours and the social aspect of sharing snacks. “There’s a lot of fun and excitement around the proposition, which is very much in line with the brand,” he said.
Pringles Mingles will roll out in grocery stores across the US and Canada in October, accompanied by a comprehensive marketing campaign. Jenkins confirmed, “This is going to be one of our top priorities in terms of communication, with plans including video support, TV, online video, social media, and influencer partnerships. The most important aspect will be a big display push in stores.”
While the initial launch is limited to North America, Jenkins hinted at potential global expansion. He emphasized the need to ensure a consistent and enjoyable product experience for consumers worldwide.
Pringles was developed by Procter & Gamble in 1968 and marketed as Pringles’ Newfangled Potato Chips. The brand was acquired by Kellogg’s (now Kellanova) in 2012 for $2.65 billion. Over the years, Pringles has become a global brand, present in more than 130 countries by the 1990s.
Despite the growing trend towards healthier snacks, Jenkins noted that the salty snack sector remains robust. “The salty category is so massive and continues to grow, so there’s space for all the different needs,” he said. While better-for-you snacks are growing, indulgence and taste remain key drivers in the sector.
Jenkins also hinted at upcoming innovations in bolder flavours, influenced by cultural dynamics and the younger generation’s preference for variety. Additionally, Pringles is exploring the use of recycled paper for its tubes, with plans to expand this initiative globally.
The Kellanova stand at Sweets & Snacks showcased other new products, including Pop-Tarts Crunchy Poppers, Rice Krispies Treats Chocolatey Peanut Butter, and Nutri-Grain Power-Fulls.
Pringles Mingles marks a significant step for the brand, blending tradition with innovation to meet modern consumer demands. As Jenkins summed up, “We are always looking at how we can identify unmet needs and occasions, and Pringles Mingles is our answer to that.