Wipro Consumer Care & Lighting is planning to foray into the packaged food business in India and this is thier strategy for continuous growth.
The company wants to be a significant player in the snack food, spices, and ready-to-eat market and has appointed Anil Chugh, hitherto India & SAARC head of the Wipro Consumer Care business, to head the foods business, and Neeraj Khatri, head of Wipro Consumer Care’s Philippines entity, has moved as India & SAARC head of the Wipro Consumer Care business.
According to Vineet Agrawal, CEO of Wipro Consumer Care & Lighting, their decision to enter the packaged food business would complement their existing categories in personal care, consequently building a complete contribution in the FMCG space in India.
Anil headed the India Consumer Care business from 2007 and, under his leadership, Santoor has risen to be the number two brand in toilet soaps in India. Neeraj has played a significant role in turning around our Indonesia business and then steered the Philippines acquisition during the initial years and post that through an extremely tough COVID environment.
Wipro Consumer Care & Lighting, a significant player in the personal care, home care, and lighting businesses, recorded revenue of Rs. 8,634 crores for the financial year ended March 31, 2022. Its flagship soap brand, Santoor, has become a Rs. 2,300 crores plus brand. It continues to be the second-largest selling soap in the country.