Nov 3, 2020
Hatsun Agro Product (HAP) is the first Indian private sector dairy company to open 3,000 outlets in the organized format. This makes it the largest private dairy retail player in the industry. This retail arm of Hatsun Agro is called HAP Daily, which sells milk, milk products and ice-creams under the Arun brand at convenience stores.
Also to its ice-cream range, HAP Daily outlets will retail other dairy products such as milk, curd, paneer, milk-based beverages, yoghurt shakes, and ghee in various markets. HAP Daily outlets will also supply products to retail outlets within the vicinity, increasing ease of availability of products and expanding the brand reach.
R.G. Chandramogan, HAP Chairman stated that the retail outlet expansion is in line with Hatsun Agro Product’s growth strategy and vision of taking quality dairy products closer to the masses. HAP is expanding its production capacities with the anticipated commissioning of a new plant in Maharashtra.
To enhance its presence, Hatsun plans to open more HAP Daily outlets in fresher will keep on expanding its retail foothold in existing as well as new markets.