In the past three years, the peanut butter category has seen fast growth, and along with this growth, many D2C brands have innovated and given consumers great choices for peanut butter.
WOW Life Science, a leading FMCG and wellness brand, has launched its new peanut butter range with a twist. It has been developing an exclusive peanut butter that offers consumers incomparable health benefits.
The internal innovation team developed the first peanut butter with superfoods in India after doing significant customer research and seeking advice from experts, and has introduced two variants: one with super seeds (chia, pumpkin, watermelon, and sunflower) and the other with Sattu (roasted chana powder).
Loaded with these superfoods, WOW Life Science’s Peanut Butter is power-packed with protein and nutrients like Omega 3, Vitamin E, and Magnesium. They are 100% natural and have no added sugar, palm oil, preservatives, or emulsifiers. Pure jaggery is also used to sweeten them so they taste good.
According to Manish Chowdhary, co-founder of WOW Life Science, people of all age groups around the world are fond of peanut butter as a spread, and it has over the years earned the tag of ‘healthy snack’.
With health and wellbeing increasingly taking precedence over only flavour in food consumption, we at WOW Life Science felt it important to make snacking a perfect combination of health and taste. We have customized our peanut butter line to make it healthier and are excited for consumers to try something different. “With nutritious seeds and a desi twist of Sattu, our peanut butter packs a punch and is an energy-boosting snack alternative for many.”
To bring out the positive attributes of the newly launched peanut butter range, WOW Life Science will soon be collaborating with health experts and key opinion leaders for an experiential campaign that will further WOW Life Sciences’ vision to provide nutrition-rich alternatives and motivate the adoption of a healthy lifestyle.