Wow Momo, the popular fast-food chain, is setting ambitious targets to drive growth through its FMCG division, aiming for the category to contribute 25% of its overall revenue—approximately ₹100 crore—within the next three years. The Kolkata-based chain, which launched its FMCG vertical in 2022, currently generates around ₹45 crore from this segment, CEO Sagar Daryani said.
Wow Momo’s FMCG product range includes frozen momos, cuppa noodles, thukpa, coconut water, and other frozen foods, with plans to expand into sauces and condiments. The brand’s FMCG products are available across Wow Momo outlets, leading modern trade stores like Reliance and DMart, and online through platforms such as Amazon, BigBasket, and Swiggy Instamart. Additionally, Wow Momo products are served on Akasa Air flights, with further partnerships in talks with SpiceJet and AirAsia.
To fuel this FMCG push, Wow Momo has secured ₹350 crore in funding as of January for research, development, and portfolio expansion, with industry veteran Mithun Appaiah, former CEO of Sumeru, appointed as head of the FMCG business. “FMCG is a promising avenue for us. Food is inherently product-driven, and we’re dedicated to developing unique, high-quality offerings for consumers,” Daryani said.
In line with its growth strategy, Wow Momo plans to open a second production unit in Mumbai, investing ₹20 crore to meet rising demand. This new facility will complement its existing production site in Delhi, which supports the brand’s quick-service restaurant (QSR) operations.
Wow Momo’s expansion is also evident in its store network, which currently stands at 660 outlets with 15-20 new locations opening each month. The brand has diversified its offerings through sub-brands like Wow Chicken, Wow China, and Wow Kulfi, adding depth to its culinary portfolio in India’s competitive QSR market.
With significant capital and strategic direction, Wow Momo’s FMCG division is poised to be a substantial revenue stream, setting the company on track for rapid growth in both the FMCG and QSR sectors.