Twiddles, the clean-label snacking brand co-founded by cricket icon Yuvraj Singh and Alfinity Studios, has partnered strategically with Barista Coffee Company to launch a range of co-branded snacks across 470 Barista cafés in India.
The newly unveiled Twiddles x Barista snack range includes multigrain bars, energy bites, and nut mixes — all developed through collaborative research and development efforts. These products are designed to pair seamlessly with Barista’s beverage menu while addressing the growing consumer demand for healthier, clean-label snack options.
“At Twiddles, we’ve always believed that snacking can be both fun and mindful,” said Yuvraj Singh, Co-founder of Twiddles. “Partnering with Barista lets us bring that philosophy into people’s everyday coffee rituals.”
Rajat Agrawal, CEO of Barista Coffee, echoed the sentiment, stating, “Barista has always stood for quality experiences and emotional connection. We’ve found a partner with Twiddles that shares our passion for thoughtful innovation.”
The partnership marks a significant step in Twiddles’ retail expansion and aligns with Barista’s focus on curating holistic café experiences that blend taste, health, and convenience.
The Twiddles x Barista range is now available at all participating Barista outlets nationwide.