Zomato, the prominent food and grocery delivery platform in India, has joined the trend of incorporating generative artificial intelligence (AI) into its operations. The Gurgaon-based company, which owns Blinkit, a quick-commerce platform, has begun testing AI-based products and plans to hire engineers specializing in machine learning, data science, and natural language processing.
Zomato has appointed a head of AI product development to lead these efforts, which will involve integrating AI into various customer-facing features such as search and notifications. Additionally, AI will be integrated into backend tools like product photography and customer support for both Zomato and Blinkit. By leveraging generative AI, Zomato aims to improve customer interactions and handle increasing loads more efficiently and effectively.
The company has already made progress in utilizing neural networks to predict food preparation and delivery times, among other tasks. Blinkit has also employed machine learning to optimize supply chain costs and reduce delivery times. The experimentation with generative AI has allowed Blinkit to provide users with extensive recipe options and ingredient lists within its app.
Zomato’s move to explore AI aligns with the broader trend of internet companies globally incorporating AI tools to enhance their services. The company is reportedly collaborating with industry leaders such as Google, Adobe, OpenAI, and Microsoft for its AI product development.
Zomato has been actively hiring engineers with machine learning expertise over the past few years to support its ongoing efforts. The company strives to develop new models that not only provide delightful customer experiences but also enhance operational efficiency within its business processes.
Overall, Zomato’s foray into generative AI underscores its commitment to leveraging advanced technologies to enhance its platform and improve the overall customer experience.