Coke cans get a makeover
Beverage giant Coca Cola is unveiling a new look for flavored Coke products. Its part of the company’s renewed focus on its Coke brand, as it dumps niche products and tries to drum up excitement for its core beverages.
The new versions of Cherry Coke cans and bottles are magenta, with the white Coca-Cola logo emblazoned on the regular version and a black Coca-Cola logo on the Zero Sugar version. The new Vanilla Coke cans and bottles are cream-colored, and the Cherry Vanilla flavor’s new packaging is a mix of the two (heavy on the magenta).
Coke with zero caffeine as well as Coke with zero caffeine and no sugar also has new looks, keeping with these designs.
The company decided in 2020 to cut its portfolio in half, dropping its underperforming brands and focusing on its most powerful ones, like Coke. Now, Coca-Cola is working on refreshing Coke’s look and enticing new customers with new products.
Updates to the flavored Coke packages are designed to “modernize and simplify the look and help consumers find the flavor they’re looking for on the shelf.Enter your email to receive CNN’s nightcap newsletter.
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The updated cans are supposed to “quickly communicate flavors and clearly distinguish between full-sugar and zero-sugar/calorie-free options.
The company started overhauling its packaging last year, when it changed the packaging of Coke, Diet Coke and Coke Zero Sugar. The company also tweaked the recipe for Coke Zero Sugar in an effort to make the drink taste more like regular Coke.
Grabbing customers’ attention as they walk down the grocery aisle is essential to brands like Coke, which have to make the most out of their shelf space.
“It’s a Darwinian struggle for space in the supermarket or in the convenience store,” Coca-Cola CEO James Quincy said.
Another way to get people excited about Coke is to expand beyond traditional flavors. So the company is launching a new variety of Coke with Coffee.
About a year ago, the company brought Coke with Coffee, that is Cokemade with coffee powder and now the product already comes in Dark Blend, Vanilla and Caramel. And now a new Mocha flavor will reach the shelves. Mocha is the logical next flavor.