The connection between convenience and global culinary influences is reshaping consumer preferences in the protein sector, according to the latest “Protein Profile” report released by Cargill’s North American Protein Business.
One prominent trend highlighted in the report is the growing demand for convenience among consumers, driven by increasingly hectic lifestyles post-pandemic. As individuals seek shortcuts in meal preparation, there’s a rising preference for heat-and-eat options, deli-prepared meats, and pre-marinated proteins.
Retailers are responding proactively, expanding their offerings of grab-and-go meals to accommodate this trend. Manufacturers can capitalize on this demand by emphasizing products that serve as versatile meal foundations, catering to time-sensitive consumers craving flavourful, hassle-free options.
Additionally, the surge in digital ordering and contactless payments underscores the importance of a robust online presence for food businesses, particularly as Gen Z and Millennials embrace frictionless technology in their purchasing decisions.
Another pivotal trend identified is the increasing popularity of globally inspired foods. Younger generations, in particular, are drawn to multicultural cuisines, with Latin and Hispanic flavours leading the way. Brands can leverage this trend by incorporating traditional Mexican meats and diverse spices into their offerings, appealing to consumers seeking adventurous taste experiences.
Moreover, fusion dishes that blend multicultural influences are gaining traction, presenting opportunities for innovation and differentiation in the marketplace. By embracing diverse flavours and cuisines, food businesses can resonate with a broad spectrum of consumers and stay ahead of evolving culinary preferences.
So, it is important that food businesses adapt their strategies to align with the evolving protein landscape. Retailers can explore fusion dishes and protein marinades to cater to the demand for globally inspired foods, while food brands can pivot towards multicultural marketing and recipe development.
Meanwhile, food services can elevate popular proteins with bold spices and chilli-infused offerings, catering to adventurous palates. By operationalizing these trend insights, businesses can stay agile and responsive to shifting consumer demands, driving growth and satisfaction in an increasingly dynamic market.
For a deeper dive into emerging protein trends and strategic recommendations, food companies can access Cargill’s comprehensive “Protein Profile” report, empowering them to navigate the evolving landscape with confidence and foresight.