Dairy major Mother Dairy has introduced over 30 new products across its value-added portfolio this summer, aiming to drive more than 30% growth across key…
View More Mother Dairy Launches 30+ Summer Products, Targets 30% Growth with Premium and Regional Push
Orange-flavoured soft drink brand Mirinda has launched a new global brand platform, ‘Smile Please’, alongside a refreshed visual identity aimed at strengthening its appeal among…
View More Mirinda Unveils ‘Smile Please’ Platform with Global Brand Refresh to Deepen Youth Connect
Confectionery major Perfetti Van Melle has appointed Black White Orange (BWO) as the official licensing partner for its flagship brand Chupa Chups in India, as…
View More Perfetti Van Melle Appoints Black White Orange to Expand Chupa Chups Licensing in India
Ice cream maker Dinshaw’s Dairy Foods has launched its ‘Dildaari’ campaign this summer, combining a product upgrade with an emotionally driven narrative featuring former Indian…
View More Dinshaw’s ‘Dildaari’ Campaign Blends 3x Chocolate Innovation with Kambli Story, Sparks Debate and Demand Surge