Nov 21, 2020
Oreo will make a gluten-free Entry. Mondelēz-owned Oreo said it would share further details about the cookies closer to the launch date. Both original Oreo cookies and Oreo Double Stuf will have gluten-free options getting to stores in January. They will become a permanent addition to the brand’s roster of flavors.
Gluten-free has remained a desirable buzz phrase in consumer awareness. With these new varieties, Oreo, no stranger to releasing innovative flavors on a regular basis, will be jumping into a market Research and Markets said was worth about $2.7 billion in 2018, and may more than double by 2025.
Regardless of the reason that gluten-free remains a strong selling point; Mondelēz is capitalizing on the ongoing popularity of these products with its Oreo release. While the gluten-free concept is new to Oreo, Mondelēz has already found success with snacks that are free from gluten.
In 2015, Mondelēz purchased Enjoy Life Foods, which offers snacks without the most common eight ingredients that trigger allergies — dairy, soy, eggs, gluten, peanuts, tree nuts, fish, and shellfish — as well as many other common allergens.