Feb 20, 2021
West Assam Milk Producers’ Cooperative Union Ltd. (WAMUL), popularly known as Purabi Dairy has entered into Cattle Feed supplements to augment its drive towards increasing milk productivity and reducing production costs for dairy farmers.
The range of Cattle Feed supplements shall reinforce WAMUL’s efforts in improving milk productivity of cattle and thus reduction in the cost of production. Productivity improvement is identified as one of the keys areas of interventions required for dairy development in Assam.
As a part of the planned product line-up, WAMUL has commenced production of Area Specific Mineral Mixture & By-Pass Protein Meal at its Cattle Feed Plant situated at Changsari, Kamrup district.
WAMUL has been promoting and propagating scientific feeding practices like Ration Balancing Programme (RBP) and breed upgradation through the Artificial Insemination (AI) programme. These projects are supported & funded by the Government of Assam through Assam Project for Agri-Business & Rural Transformation (APART) – WAMUL being the End Implementing Agency (EIA) for the Formal Dairy Sector. Providing Area specific mineral mixture for productivity enhancement is a vital element in the feed regime, especially for productive & reproductive health of the cattle.
In cattle feed a major and one of the most nutritive components is protein. An innovative process to increase the bioavailability of such protein has been adopted to produce by-pass protein. Presently, WAMUL launched Bypass Protein as a feed supplement for the cattle. In days to come, the compound cattle feed to be manufactured in the plant will use such bypass protein as an ingredient to produce Bypass Protein-based Compound Cattle Feed.
At present, WAMUL is managed by the National Dairy Development Board and holds market leadership in Assam in pasteurized & fortified pouch milk segment with sales of over 67,000 liters of milk per day and over 5000 liters worth of milk products.
With World Bank funding, under the APART project of Govt. of Assam, WAMUL has been able to deploy a team of veterinary doctors to ensure productivity enhancement of cattle through AI service network. With the launch of its range of cattle feed & feed supplements, WAMUL will be able to ensure supply of nutritious & healthy feed supplements to the farmers. These measures will, in turn, result in better quality & quantity milk production and higher returns to the local dairy farmers – a step towards the “Doubling Farmers’ Income” aim set by PM Modi.