May 28, 2021
BL Agro Industries Limited is Rs. 2500 crore edible oils and food Products Company in India, which is going on an aggressive expansion mode to reach out to its target audience.
The company which recently launched new TVCs for Bail Kolhu and Nourish and has rolled out its expansive marketing plans for the fiscal year 2021-22. “Our company is on an aggressive B2C expansion spree with a keen eye on profitable incremental growth and sustained capability, which can be achieved through proper marketing strategies,” says Ashish Khandelwal, Managing Director, BL Agro.
“To take the brand to the next level through marketing and proper messaging, we have earmarked a media budget of Rs. 150 crores for the current year. With a vision to contribute in nation’s agri-economy, we would be channelizing our capacities through manifold approach to reach out to the maximum audiences,” adds Ashish.
BL Agro’s brands include ‘Bail Kolhu’ a 50-year-old brand and ‘Nourish’, that have envisioned the growing need for adding nutrition to consumer’s daily food habits. The company recently on-boarded, Nawazuddin Siddiqui, Manoj Bajpayee, Pankaj Tripathi and Shilpa Shetty for its brands.
The company has a wide portfolio of food products and rely on agricultural value chains to procure raw materials at scale thus boosting farmer income. The company also aims at empowering farmers and driving long-term growth through creation of infrastructure to support the agri-industry.
At the same time, with expansion of such a magnitude, BL Agro is contributing considerably in the domain of employment generation. The company already has workforce strength of about 5000, including a huge field force, and this number is set to go up in the times to come.
In the current pandemic scenario, BL Agro is committed to work towards empowering the nation through large scale employment generation.