May 29, 2021
E-grocery has been one of the fastest-growing segments in the consumer e-commerce space and its growth is propelled by India’s rising consumption and digital penetration.
The current pandemic has further accelerated its adoption as consumers seek the convenience of ordering quality groceries delivered safely at home. So in this regard, Tata Digital, a 100% subsidiary of Tata Sons has bought a major stake in BigBasket – India’s main e-commerce player in the Food & Grocery segment.
BigBasket is the biggest e-grocery market and provides one of the largest assortments (50,000+ SKUs) and provides customers the convenience of home deliveries on preferred dates and timeslots. It also operates a farm-to-fork supply chain with over [12,000] farmers and several collections centers across India to deliver high quality & fresh fruits and vegetables to its customers.
Tata Group is building a digital consumer ecosystem addressing consumer needs across categories in a unified manner and online food & grocery is an important part of this ecosystem. Accordingly, this acquisition presents an attractive opportunity for Tata Group in its overall vision of creating a digital ecosystem.