● The fresh new logo and packaging come for the first time since the company’s inception 28 years ago.
● The new look replaces the earlier image of a toque-wearing chef carrying freshly baked products with a vibrant and energetic motif of a new rising sun.
● With the brand transformation, Harvest Gold aims to influence the buying decisions of young Indians, and reinforce the brand ethos “Wahi Swaad, Naya Andaaz”
● All Harvest Gold products, as well as racks of the shops, vehicles, and merchandise, will display the new logo and packaging from 9th July 2021
● Harvest Gold is the leading bread brand of India, and supplies over 6 lakh loaves of bread every day, serving an equal number of families daily
For the first time in 28 years since its inception, Harvest Gold, India’s leading bakery food brand, today unveiled its fresh visual identity with a new logo and packaging to strengthen its brand positioning. The new look replaces the earlier image of a toque-wearing chef carrying freshly baked buns with a vibrant and energetic motif of a rising sun. Harvest Gold’s new look is a homage to the generation who embraced the brand as a part of their lives.
From its humble beginning as a home project with a single production unit in Bhiwadi, Harvest Gold has become a loved member in countless homes across India. For a company that regards the people’s reception of their products and packaging as one of its guiding forces, the new packaging aims to make an everlasting impact in people’s minds, thus influencing their buying decisions.
“The new logo of Harvest Gold is quintessentially Indian. It has been designed keeping in mind the fact that our audience is becoming more diverse every day. The new logo resonates with the vibrant and dynamic spirit of young and effervescent India. The sun in the new Logo reflects the energy and rededicated hope that inspires people to make the best of each day” says Raj Kanwar Singh, MD of the company.
The new packaging brings several changes in the front panel of the packets, including a personalized call-out in every variant, a wider red strip, use of new-age font, better visibility of product type, and use of logo beyond the seal of the packet. Starting 9th July, the new design will be visible on all Harvest Gold products and racks of the shops, vehicles, and merchandise.
The fresh visual identity aims at strengthening its already-dominant presence in the market. The soothing yellow and blue colors celebrate their optimistic outlook towards life which is complemented with the vibrant red color imparting a message of finding joy in little things. Be it a quick ‘nashta’ before work or a lazy Sunday brunch, Harvest Gold’s new look brings a refreshing wave of change, while giving them a hint of nostalgia with the products’ high-quality taste. From recreating mother’s one-of-a-kind sandwiches to coming up with new recipes, the bold yet welcoming look of the new identity will make Harvest Gold products one of the staple items in their homes and reinforce the brand ethos “Wahi Swaad, Naya Andaaz”.
Harvest Gold is one of the largest manufacturers of bread in India, and supplies 6 lakh loaves of bread every day, serving an equal number of families daily. During the two lockdowns, the company served the people of Delhi NCR and other parts of North India with its products including bread and buns, flatbread varieties such as roti, kulcha, and pizza base, and rusk. The company also continued to work with its CSR implementation partners and tied up with several NGOs to deliver care and sweetness to the less fortunate.
*****About Harvest Gold:
Harvest Gold is a three-decade-old FMCG leader offering a wide variety of baked products. Harvest Gold started as a home project in a single production facility in Bhiwadi and today, it has expanded to five world-class facilities across North India. Harvest Gold is currently a member of the world leader in bakery, Grupo Bimbo, present in 33 countries of America, Europe, Asia, and Africa. This has brought the expertise and experience of Grupo Bimbo to the Harvest Gold kitchen and took the brand’s legacy of quality products to new heights. The factories of Harvest Gold have been featured on the Discovery Channel’s ‘The Great Indian Factories’ series. Over the years, the company has pioneered the art of baking great bread using a mix of in-house and western technologies. Its passion for excellence has helped it set industry standards in baking, packaging, and even marketing. Harvest Gold’s range of products includes – Bread, Buns, Pav, Kulcha, Burger, Roti, and Rusk. In Bread Category varieties and delicious products like Hearty Brown, Multigrain, Garlic Bread, Fruit Bread, Milk Bread are to name a few.