ITC’s dairy business is now going to concentrate on east India, mostly West Bengal and Bihar. The chief operating officer (COO) of the dairy and beverages business of ITC, Sanjay Singal, stated that with the launch of lactose-free milk here, the dairy business is growing faster, though on a smaller base.
He said the company’s fresh dairy business started in West Bengal four years ago, adding that the share of the division in the organised sector is substantial and growing.
The dairy business contributes less than ten percent of the company’s FMCG revenue, of which it is a part. According to Singal, there is no national player in the organised dairy business, adding that the market for fresh dairy (milk) in West Bengal is around Rs 4,000 crore to Rs 5,000 crore.
The company has already launched milk, curd, paneer, lassi, and Mishti doi (sweet curd) in the dairy business under ‘Aashirvaad Svasti’ brand so far.