One of India’s top indigenous FMCG players, Dabur India, is debuting in the spices segment by launching a new product, “Dabur Hommade Tasty Masala”. This is an all-purpose masala that is priced at Rs 5 and will be available in sachets at offline and online retail channels across the country.
In 2021, the Indian spices market was valued at Rs 142.560.3 crore. It is expected to reach Rs 2.70,928.4 crores by 2027, growing at a CAGR of 11.29%.
The masala enhances Dabur’s existing range of cooking products under the Hommade brand, which includes Ginger Paste, Garlic Paste, Ginger-Garlic Paste & Tamarind Paste, Tomato Puree, and Coconut Milk.
According to Dabur India Ltd Category Head-Foods Division Vineet Jain, spices is a high-growth category with a lot of regional players but limited national-level players. Within spices, the single-serve segment is growing at a faster pace. Dabur, with its national presence, has decided to enter the spice market with a single-serve pack.