Rajdhani Foods, known for its flagship Rajdhani Besan, is intensifying its product portfolio and is debuting into the healthy breakfast cereals and snacking segment. The company has launched products such as cornflakes, choco flakes, oats, roasted chana, makhana, and Sabudana.
The retailer claimed that it uses fresh and hand-picked ingredients, which are packed and processed in hygienic conditions with advanced equipment, ensuring that no impurity is left behind.
Chetan Jain, director of Rajdhani Foods claimed said, “Our chemical-free and sortex-cleaned range of nutritious and fiber-packed breakfast and snack items thus has a large value proposition on account of being easy to eat. While the breakfast cereals require only a couple of minutes to prepare, the snacks can be eaten on the go. The company plans to roll out the products in a phased manner”.
In the first phase, the newly launched products will be available in top metros in northern India. Thereafter, in the next few years, Rajdhani Foods plans to expand the range to over tier 2 cities across general stores.