In a remarkable tribute to its storied journey, Pepsi® marks its monumental 125th anniversary by embarking on a 125-day-long campaign that traverses through its illustrious past, present, and future. This renowned beverage brand, which came into existence as “Pepsi-Cola” on August 28, 1898, in New Bern, North Carolina, is now a global icon. As it steps into a new era, Pepsi unveils a refreshed logo and packaging, igniting excitement in the marketplace.
The Evolution Unveiled: The brand’s new logo and packaging are being unveiled across stores nationwide, symbolizing the ushering in of a new chapter while paying homage to its rich legacy. Pepsi’s journey from a humble pharmacist’s creation to a global phenomenon at the heart of pop culture is celebrated through a series of events, immersive experiences, engaging social content, and giveaways spanning 125 days. This celebration kicks off with free Pepsi offerings for everyone across the U.S. on August 28, followed by a cascade of engaging activities leading up to New Year’s Eve.
125 Years of Cultural Impact: Throughout its remarkable history, Pepsi has become synonymous with cultural resonance. It has orchestrated iconic moments in sports, music, and entertainment that have left an indelible mark. From pioneering the “Pepsi Challenge” and blending music videos with commercials to curating unique flavours like Pepsi Wild Cherry and innovations like Nitro Pepsi, the brand has consistently stayed ahead of the curve. Now, as it turns 125, Pepsi invites consumers to delve into its rich past, reliving these milestones that have shaped cultural narratives.
The Pepsi 125 Diner Experience: As part of the celebrations, Pepsi introduces The Pepsi 125 Diner, a captivating and immersive dining experience set to open its doors in early October in New York City. Drawing inspiration from the iconic American diner, this unique restaurant will embody the brand’s unapologetic enjoyment. The restaurant’s design is a nostalgic homage to memorable Pepsi commercials, incorporating authentic memorabilia from the brand’s archives. The specially curated menu features an array of delectable diner classics paired with inventive Pepsi creations, both old and new, offering an unparalleled culinary journey.
The Pepsi 125 Diner opens its doors from October 19 to October 25, welcoming patrons to relish a three-course meal, complimentary Pepsi beverages, and immersive brand experiences. Priority pre-sale access is available for fans eager to secure a seat at this extraordinary cultural escapade.
Embracing the Next Era: Pepsi’s 125th anniversary coincides with the launch of its refreshed logo and visual identity, which will grace packaging, signage, and equipment across all touchpoints. This evolution signifies the brand’s commitment to adapt and redefine itself while remaining true to its essence. As the new visual identity graces store shelves, Pepsi will celebrate its future while paying homage to its loyal fan base through an array of exciting initiatives.
As the iconic brand enters this new chapter, Chief Marketing Officer Todd Kaplan remarks, “The Pepsi 125 Diner will bring the best of Pepsi all together under one roof—from some of our favourite advertisements to our biggest music moments to our rarest product experiences and so much more—it will truly be a one-of-a-kind immersive experience unlike anything else.”
From its humble beginnings to global eminence, Pepsi’s journey has become a testament to innovation, cultural relevance, and unyielding joy. As the celebrations unfold over 125 days, the brand invites fans to embrace its legacy and join in shaping the exciting chapters yet to come.
Stay connected with the Pepsi 125th anniversary celebration by following Pepsi on Instagram, Facebook, X, and Threads (@Pepsi) or visiting Pepsi.com for more updates.