Haldiram’s, a beloved brand synonymous with snacks and sweets in India, has launched an emotionally resonant campaign titled ‘Pyaar Ka Tohfa’, spotlighting the enduring relationship between brothers and sisters on the occasion of Raksha Bandhan. Complementing its diverse array of delectable gifting options encompassing sweets, nuts, and chocolates, the Pyaar Ka Tohfa initiative introduces a special assortment of sweets, prominently featuring the all-time favourite Laddoo.
At the heart of the Pyaar Ka Tohfa campaign is a poignant advertisement that portrays the heartwarming bond shared by a surgeon’s sister and her brother. The ad narrates the sister’s daily routine, coming home after her rigorous work as a surgeon. However, on this Rakhi day, she arrives later than anticipated, leaving her brother visibly disheartened. In a heartfelt gesture, the brother gifts her the box of laddoos and lovingly insists she spare him the apologies.
As the narrative unfolds, the sister ties the Rakhi on her brother’s wrist and reveals that she had performed her first surgery that day, delivering a healthy baby girl. The brother’s initial disappointment transforms into pure elation, and he playfully feeds her the delectable laddoos.
Divya Batra, Head of Marketing at Haldiram’s, shared her perspective, saying, “Raksha Bandhan signifies the unbreakable bond between siblings, and Haldiram’s ‘Pyaar Ka Tohfa’ campaign beautifully captures the emotions and love shared between them. Our thoughtfully curated gifting range, encompassing signature sweets, nuts, and more, serves as the perfect expression of affection and appreciation for cherished siblings.”
Kailash Aggarwal, President of retail at Haldiram’s, echoed the sentiment, stating, “At Haldiram’s, we are committed to upholding traditions and spreading joy through our delightful treats. Through the Pyaar Ka Tohfa campaign, we aim to honour the essence of Raksha Bandhan and enhance the memorability of this festival for our customers. The ‘Gifting by Haldiram initiative, featuring specially crafted gift boxes for special occasions, adds an element of thoughtfulness to the festivities, enabling our customers to convey their love and appreciation in a genuinely heartwarming manner.”