Lotte India has launched its latest addition to the beloved Lotte Choco Pie line: the Lotte Choco Pie Real Orange variant. This innovative flavour marks a significant expansion of the brand’s popular snack range, aiming to offer consumers a refreshing twist on their favourite treats. With the introduction of this new variant, the Choco Pie portfolio now boasts three enticing flavours: Lotte Choco Pie Original, Lotte Choco Pie Choco Burst, and Lotte Choco Pie Real Orange.
Lotte Choco Pie Real Orange has been meticulously crafted to align with evolving consumer preferences. The variant features the authentic taste of real orange delicately layered between sumptuously chocolate-coated soft biscuits and a fluffy marshmallow centre, ensuring a delightful flavour experience with every bite. The addition of real orange jam filling at the core promises an unmistakable citrus burst. Manufactured at Lotte’s state-of-the-art production facility in Rohtak, Haryana, this new variant embodies the brand’s commitment to quality and innovation.
Milan Wahi, Managing Director of Lotte India, expressed his enthusiasm about the launch, stating, “We are thrilled to introduce another exceptional and flavorful variant of Choco Pie to the market. Our track record of introducing innovative flavours under Choco Pie has significantly expanded our consumer base. Our dedication lies in enhancing the brand experience by introducing thoughtfully curated variants. To support this vision, we have expanded our manufacturing capacity, ensuring we meet growing demand while upholding our commitment to excellence and customer satisfaction.”