Parle Agro has intensified its efforts to revitalize its iconic sparkling beverage, Appy Fizz, with the launch of an electrifying 360-degree multimedia campaign. The latest advertisement promises a visually captivating experience, featuring the esteemed brand ambassador, Kriti Sanon. This campaign aims to cater to the desires of Gen-Z for heightened experiences in every facet of life.
Centred on the notion of transforming ordinary moments into extraordinary ones, the ad film embodies the brand’s ethos of infusing excitement and dynamism into the lives of its audience. It strikes a chord with today’s youth, who crave memorable experiences that are not only aspirational but also share-worthy across social media platforms. The television commercial brings this concept to life with its infectious energy, showcasing attitude, aspiration, and confidence. Through lively music, dynamic visuals, and a fusion of English and Hindi, the ad captures the essence of vibrant celebrations, setting a spirited tone for the festivities.
Ankit Kapoor, Head of Marketing and International Business at Parle Agro, emphasized, “I believe our brands have the power to make life enjoyable, fun, and extraordinary. Gen-Z lives by the YOLO mantra, and Appy Fizz, with its crisp, sparkling taste, embodies this spirit by showcasing how any moment can be extraordinary.” Kapoor highlighted the upcoming four-month cricket season as an opportune time for enjoyment, where Appy Fizz will naturally enhance the spirit of T20 cricket celebrations. Aligning with the spirited nature of Gen Z, the brand aims to craft an experience that mirrors their zest for life, positioning Appy Fizz as the ultimate companion for elevating every moment.
Nadia Chauhan, Joint Managing Director of Parle Agro, shared the company’s ambitious vision for its brands and its commitment to seizing abundant opportunities in the beverage industry. She underscored Parle Agro’s track record of venturing beyond conventional boundaries, embracing innovation, and embracing disruptive ideas as integral to their growth strategy. This summer, their primary focus is on unlocking the full potential of their brands, with a special emphasis on beverages renowned for their unique positioning and aspirational appeal. Chauhan emphasized that their objective extends beyond mere product launches; they aspire to redefine the industry landscape, ushering in a new era of growth and disruption.