Oreo and Coca-Cola have teamed up to create two limited-edition products that merge the iconic flavours of both brands: the Oreo Coca-Cola Sandwich Cookie and the Coca-Cola Oreo Zero Sugar beverage.
The Oreo Coca-Cola Sandwich Cookie features a unique combination of Oreo’s classic chocolate “basecake” infused with Coca-Cola syrup on one side, while the other half sports a red-coloured basecake embossed with Coca-Cola’s signature script.
The cookie is filled with white cream embedded with popping candies, designed to mimic the fizzy sensation of Coca-Cola. The Coca-Cola Oreo Zero Sugar beverage offers the classic taste of Coca-Cola with “flavourful hints inspired by Oreo cookies.” Additionally, a frozen version of Coca-Cola Oreo will be available at McDonald’s in select markets.
This collaboration is part of a broader strategy by both brands to innovate and capture consumer interest by offering novel products. Mondelēz International, the parent company of Oreo, has a history of introducing special edition Oreo flavours, such as jelly doughnut, watermelon, and birthday cake, to attract curious consumers. Coca-Cola has also embraced innovation through its Creations platform, which has launched 11 limited-time items since 2022, including Coca-Cola Starlight, Coca-Cola Byte, and Coca-Cola Dreamworld.
Given the global popularity of both Oreo and Coca-Cola, this collaboration is poised to generate significant buzz and appeal to consumers looking for new and exciting products. The campaign promoting this partnership emphasizes the theme of friendship, encouraging consumers to come together as “besties” by enjoying the best characteristics of each product combined.
Eugenia Zalis, global head of marketing and brand for Oreo at Mondelēz, expressed excitement about the collaboration, stating, “At Oreo, we strive to identify fresh ways to excite consumers, and with this collaboration, we have truly upped the ante.”