The QSR brand partners with chef Ranveer Brar to promote inclusive indulgence through new quinoa and chickpea-based momos.
Quick service restaurant chain Wow! Momo has launched a gluten-free range of momos in 11 metro cities, making it the first QSR brand in India to offer such a product. Made using a blend of quinoa and chickpeas, the new offering targets health-conscious consumers, fitness enthusiasts, and those with dietary restrictions.
To support the nationwide rollout, Wow! Momo has collaborated with celebrity chef Ranveer Brar for a digital campaign that promotes the message: indulgence should be inclusive. The campaign underscores the idea that flavour-packed, nostalgic comfort food can also be health-forward and accessible to those with dietary limitations.
“As a brand, we’ve always believed that a momo is more than just food—it’s an emotion,” said Sagar Daryani, Co-founder and CEO of Wow! Momo Foods. “This new gluten-free range is our way of welcoming more people into the momo experience. It’s a step towards healthier, smarter, and more inclusive food formats.”
The move comes amid growing demand for gluten-free food and beverages in India. According to recent market research, the segment is valued at USD 22.25 million and is projected to grow at a CAGR of 13.93%, indicating strong consumer interest in allergen-free and health-conscious options.
Chef Ranveer Brar praised the innovation, stating, “Taste comes first. These gluten-free momos surprised me—they retain flavour, texture, and nostalgia. More importantly, they include those who usually miss out. Great food should never leave anyone behind.”
The momos are high in protein while maintaining the signature taste and texture associated with the brand. Initially launched in 11 metro cities, Wow! Momo also plans to introduce the gluten-free range in its ready-to-eat FMCG segment, further tapping into the growing health food trend in India.
This launch reinforces Wow! Momo’s positioning as a frontrunner in innovation within India’s fast-evolving quick service restaurant sector, catering to an increasingly diverse and health-aware consumer base.