Packaged water major Bisleri International will remain a privately-held company, Vice-Chairperson Jayanti Chauhan confirmed, dismissing speculation of an IPO or stake sale.
“We will always remain private. As for an IPO, not. We have funds, and I want to do this myself,” Chauhan told ET in an exclusive interview. She took direct charge of the ₹5,000-crore company three years ago after her father and founder Ramesh Chauhan called off talks to sell a stake to the Tata Group.
Bisleri, which leads the ₹25,000-crore packaged water market with a 32% share in the organised segment, is ramping up investments. The company will spend ₹600 crore this year — nearly matching its cumulative spend of the past decade — to add six new plants, strengthen distribution across four lakh outlets, and develop new products.
Chauhan said innovation and premiumisation will be central to the brand’s growth. The company is pushing glass-bottled Vedica Himalayan spring water and expanding its fizzy drinks portfolio with Limonata, POP, and Spyci.
Raising concerns over rampant counterfeiting in the industry, she urged stronger government intervention. “Public health is at stake; smaller players are copying our names, colours, and caps. There’s only so much we can do as a company,” she said.
Bisleri has also inked a strategic partnership with Dubai-based Apparel Group to expand in the UAE, Oman, and other Middle East and North Africa markets.