Bisleri International has rolled out its latest brand campaign, #DrinkItUp 2.0, starring global ambassador Deepika Padukone in a vibrant, youth-centric film that blends hydration with high-energy celebration. The campaign positions Bisleri as more than just a bottled water brand—framing it as a cultural symbol for a generation that embraces bold, expressive living.
Set against a carnival-inspired backdrop, the film highlights Bisleri’s signature blend of freshness, style, and energy. The iconic Bisleri truck takes center stage, transforming into a DJ console that ignites a visual and musical spectacle. With its upbeat track and dynamic visuals, the film reinforces the brand’s message that hydration can be cool, stylish, and full of life.
“Bisleri has always stood for pure and trusted hydration,” said Jayanti Khan Chauhan, Vice-Chairperson of Bisleri International. “With this campaign, we’re reimagining hydration as a vibrant lifestyle choice. Deepika Padukone’s global appeal and authenticity perfectly embody the brand’s evolving spirit.”
Sharing her excitement, Deepika Padukone said the new campaign captures the energy and confidence of today’s generation. “Bisleri continues to blend hydration with style and celebration, giving consumers a fresh reason to reach for water,” she added.
According to Tushar Malhotra, Director – Sales & Marketing, the campaign strengthens Bisleri’s leadership in the water category while deepening its connection with Gen Z. The rollout will span digital platforms, major TV impact properties, cinema placements, outdoor media, and Bisleri’s extensive network of nearly 4 lakh trade partners.
#DrinkItUp 2.0 was developed through a collaboration between Zero Fifty Media Works, Bisleri’s in-house creative team, and director Uzer Khan, with celebrity and music partnerships managed by GroupM. The digital film will be promoted across Meta platforms, YouTube, OTT channels, and out-of-home media.