Scandalous Foods, a fast-growing B2B player in India’s organised mithai segment, has expanded into fusion desserts with the launch of Mithai Sundaes, a new-format dessert range developed exclusively for the HoReCa sector.
The launch marks a strategic move beyond the company’s core portfolio of traditional Indian sweets such as moong dal halwa, rasgulla, and rasmalai, as it looks to modernise mithai consumption and tap into evolving dessert preferences, particularly among younger consumers.
The company has introduced three single-serve SKUs—Jamun Jubilee, Baked Rasgulla, and Strawberry Mousse—designed to capture impulse, post-meal dessert consumption in casual dining, QSR, and catering formats. The products aim to blend familiar Indian flavours with contemporary presentation and portability.
While Indian mithai continues to see widespread consumption, it has limited presence on visual-first digital platforms that influence Gen Z and millennial consumers. Fusion desserts, in contrast, have gained traction due to their aesthetic appeal and ease of consumption. Mithai Sundaes seek to bridge this gap by reimagining traditional flavours in formats better suited to modern menus and dining habits.
The Jamun Jubilee combines layered angoori rasgulla, rose syrup, slow-cooked rabdi, and gulab jamun in a single-serve cup. Baked Rasgulla offers a warm, caramelised take on the classic sweet, baked with rabdi, while Strawberry Mousse provides a lighter dessert option featuring fresh strawberries, strawberry syrup, and cream cheese.
Industry trends point to a growing opportunity for Indian desserts to compete with popular Western single-serve offerings such as brownies and choco lava cakes, particularly in QSR and casual dining formats. Scandalous Foods positions Mithai Sundaes as an Indianised alternative aligned with contemporary consumption patterns.
Commenting on the launch, Sanket S of Scandalous Foods said the initiative reflects the company’s focus on consumer-led innovation, adding that future product extensions may include South Indian dessert formats.
Scandalous Foods plans to scale Mithai Sundaes to nine lakh cups per month by 2027. The range is being rolled out pan-India through B2B and catering partners, with an initial focus on Bengaluru and Mumbai, as the company prepares for deeper penetration into QSR and casual dining channels.