USK Capital, the family office of billionaire banker Uday Kotak, has acquired a majority stake in US-based healthy snacking company Go Raw, marking its first overseas direct investment.
The acquisition was executed through one of USK Capital’s operating entities via the overseas direct investment (ODI) route. While financial terms of the deal were not disclosed, USK Capital has bought its stake in Freeland Foods LLC, the owner of the Go Raw brand, according to a company statement.
Middle-market private equity firm Juggernaut Capital Partners and other early-stage investors exited their holdings as part of the transaction.
Go Raw is positioned in the fast-growing healthy snacking segment in the US, catering to consumers seeking clean-label, plant-based and minimally processed foods. The brand has built a strong retail footprint across the country and has delivered consistent growth, making it an attractive play in the wellness-focused food market.
“The desire for healthy eating is a growing global trend, and the US consumer is embracing it rapidly. Go Raw has a successful track record of robust growth and a growing retail footprint in the US,” said Venkat Subramanian, Chief Investment Officer of USK Capital.
The deal signals USK Capital’s intent to tap into global consumer and wellness trends beyond India, as family offices increasingly look to diversify portfolios through international consumer brands.
With this investment, the Kotak family office enters the US packaged food and healthy snacking space at a time when demand for better-for-you products continues to rise across global markets.