ITC Limited has introduced Aashirvaad Iron Shakti Salt, a fortified product aimed at addressing widespread iron deficiency and anemia in India.
Launched under its Aashirvaad portfolio, the salt is enriched with both iron and iodine, allowing consumers to incorporate essential micronutrients into everyday meals without altering taste. The company said one teaspoon (5g) of the product can provide about 25% of the average daily iron requirement, in line with guidelines from the Indian Council of Medical Research–National Institute of Nutrition.
India continues to face a high burden of anemia, with national surveys indicating that a majority of children, adolescent girls, and women are affected. Iron deficiency, a key contributor, impacts energy levels, immunity, and cognitive development.
The company highlighted that the product is designed to address gaps in typical diets, where adequate intake of iron-rich foods remains a challenge. According to ITC, the iron content in a teaspoon of the salt is comparable to that found in a serving of spinach, offering a convenient alternative.
Commenting on the launch, Anuj Rustagi, Business Unit Chief Executive, Staples, ITC Ltd, said the initiative builds on learnings from ITC’s nutrition programme aimed at reducing anaemia through fortified foods.
The product has been initially rolled out in Bengaluru at an MRP of ₹30 and is currently available in retail stores. ITC plans to expand distribution to other markets across the country in the coming months.