India’s leading dairy brands Amul and Mother Dairy have announced a hike of ₹2 per litre in milk prices across key variants, with the revised rates coming into effect from May 14.
The increase marks the second major price revision by the two dairy giants in just over a year and is expected to trigger similar hikes by regional dairy companies across the country.
In a statement, Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets products under the Amul brand, said the prices of fresh pouch milk have been increased by ₹2 per litre across major milk variants and packs nationwide.
Mother Dairy also confirmed a ₹2 per litre increase across its liquid milk portfolio, effective Thursday.
The move comes amid rising operational costs, including higher cattle feed prices, packaging expenses and fuel costs. Dairy cooperatives said the revision was necessary to support farmers while partially offsetting the increase in procurement and production expenses.
GCMMF stated that the price hike translates to an increase of around 2.5–3.5%, which it said remains lower than the prevailing food inflation levels.
“The price hike is being done due to an increase in the overall cost of operation and production of milk. There has been a substantial increase in the cost of cattle feed, milk packaging film and fuel during the year,” the cooperative said.
The federation also noted that its member unions have raised milk procurement prices paid to farmers by ₹30 per kg of fat, representing a 3.7% increase over May 2025 levels.
Mother Dairy said farmer procurement prices have risen by nearly 6% over the past year, forcing the company to revise retail prices despite efforts to absorb part of the cost burden.
The latest revision is expected to add pressure on household budgets and food inflation, which has already been witnessing an upward trend amid global supply disruptions and rising commodity costs linked to geopolitical tensions in West Asia.
Under the revised Amul pricing in Delhi-NCR and Uttar Pradesh for 500 ml packs, Amul Taaza will now cost ₹30, Cow Milk ₹31 and Gold ₹36. Buffalo milk prices have seen a steeper hike of ₹4 per litre, taking the rate to ₹80 per litre.
Mother Dairy’s toned milk (bulk vended) will now cost ₹58 per litre, while full cream milk has been revised to ₹72 per litre. Toned pouch milk prices have increased to ₹60 per litre, double-toned milk to ₹54 per litre and cow milk to ₹62 per litre.
Both dairy companies said a major share of their earnings continues to be passed on to milk producers. Industry estimates suggest that around 75–80% of milk sales realisation is transferred directly to farmers.
GCMMF, which owns the Amul brand, is among the world’s largest farmer-owned dairy cooperatives with over 3.6 million milk producers. The federation collects more than 30 million litres of milk daily and exports dairy products to over 50 countries.
The cooperative reported an 11% rise in turnover to ₹73,450 crore in FY 2025-26, while the overall Amul brand crossed the ₹1 lakh crore turnover milestone during the fiscal year.
Mother Dairy, a wholly-owned subsidiary of the National Dairy Development Board (NDDB), recorded a 17% increase in turnover to ₹20,300 crore last fiscal, driven by strong demand for milk products and edible oils.