The Central government is preparing to introduce norms for standardizing edible oil pack sizes, a move aimed at enhancing price transparency, improving consumer awareness, and ensuring fair competition across the industry.
The proposed measure seeks to address the increasing use of non-standard packaging formats such as 850 ml, 875 ml, 900 ml and 950 ml packs, which industry stakeholders say often make it difficult for consumers to accurately compare prices between brands on a per-litre basis.
The initiative forms part of the government’s broader focus on consumer protection, transparent labelling practices and sustainable packaging solutions.
Welcoming the development, Vivek Puri, Managing Director of Puri Oil Mills Limited, promoter of the P Mark mustard oil brand, said standardised pack sizes would empower consumers to make informed purchasing decisions while encouraging fair competition based on product quality and value.
“We are pleased to note that the Government of India has taken cognizance of this important issue and is moving towards addressing non-standardised edible oil pack sizes. Consumers deserve clear, transparent and comparable pricing. Standardised pack sizes will help ensure that competition is based on quality, purity and value rather than packaging practices,” Puri said.
According to industry experts, the proliferation of varying pack sizes has often complicated comparisons at retail shelves, making it challenging for consumers to determine the actual value of products. Standardization is expected to simplify purchasing decisions and strengthen consumer confidence in packaged edible oils.
Industry representatives also highlighted the potential sustainability benefits of the move. Multiple pack sizes typically require separate bottle moulds, labels and packaging formats, increasing manufacturing complexity and material consumption. A standardised approach could streamline production processes, improve supply-chain efficiency and help reduce unnecessary plastic usage.
Puri Oil Mills has been among the companies advocating for pack-size standardization through industry consultations and stakeholder discussions, arguing that consumers should be able to compare products on a like-for-like basis without packaging formats obscuring actual value.
Industry observers believe the proposed reform could bring greater transparency to one of India’s largest food categories while supporting sustainability objectives and fostering a level playing field for manufacturers.
“When a consumer compares two packs on a retail shelf, the comparison should be straightforward. Unfortunately, non-standard pack sizes often make that difficult. Standardization will strengthen transparency, build confidence in packaged edible oils and create a level playing field for all manufacturers,” Puri added.
While the government is yet to formally notify the proposed norms, the move is being viewed as a significant step toward improving accountability, transparency and consumer trust in the edible oil sector. If implemented, the measure is expected to benefit consumers, encourage fair market practices and support the industry’s long-term sustainability goals.