The nationwide Khet Bachao Abhiyan, launched under the aegis of the Union Ministry of Agriculture and Farmers’ Welfare, has reached more than 9.42 lakh farmers across the country as of June 4, 2026. The campaign aims to promote balanced fertiliser use, improve soil fertility, encourage soil-test-based nutrient management and support sustainable farming practices.
As part of the initiative, 17,834 awareness programmes have been organised nationwide, with nearly 6.98 lakh farmers participating in them. These programmes focused on educating farmers about the need for judicious fertiliser application, soil health conservation and the long-term benefits of scientific nutrient management.
In addition, 3,698 training programmes have been conducted, benefiting 1,57,438 participants. Through these sessions, farmers were provided practical information on balanced fertiliser use, soil health management, organic nutrient sources and scientific farming methods.
To strengthen field-level learning, the campaign has also conducted 8,850 demonstrations across different regions. These demonstrations highlighted the use of organic and alternative nutrient sources, integrated nutrient management practices and methods to reduce excessive dependence on chemical fertilisers while maintaining soil productivity.
The campaign has seen active participation from grassroots public representatives. So far, 5,237 panchayat representatives, including panchs, sarpanches and district council members, have been associated with the initiative. Dialogues have also been held with 9,609 input dealers to help spread the message of balanced fertiliser use at the village level.
Farmer Producer Organisations, Self-Help Groups and Farmer Interest Groups have also played an important role in the campaign. Around 8,383 farmer-members linked to these organisations have participated in various programmes and received training on scientific nutrient management practices.
The public outreach component of the campaign has been extensive. Banners, posters and hoardings have been displayed at 60,477 locations across the country. The campaign message has also been disseminated through 1,027 radio and community radio talks and 240 television and digital media programmes.
Social media has further expanded the campaign’s reach, with messages on balanced fertiliser application, soil testing and sustainable agriculture reaching nearly 3.50 crore people through various digital platforms.
The Khet Bachao Abhiyan seeks to encourage farmers to adopt balanced fertiliser practices, improve soil fertility through sustainable methods and protect agricultural land for future generations.