Liquid I.V. has expanded its hydration portfolio in India with the launch of Liquid I.V. Sugar-Free. Introduced by Hindustan Unilever Limited, the new product marks the brand’s next step in offering science-backed hydration solutions for modern Indian consumers.
The launch follows Liquid I.V.’s successful India debut last year and comes at a time when wellness-focused lifestyles are strongly influencing consumer choices. The sugar-free range has been developed for consumers looking for cleaner and smarter hydration options without compromising on taste or performance.
With growing awareness around functional wellness, consumers are increasingly seeking products that offer clear benefits, convenient usage and better-for-you formulations. Liquid I.V. Sugar-Free aims to address this demand by offering a hydration solution designed for today’s health-conscious consumers.
The launch also strengthens the brand’s position in India’s fast-evolving functional beverage and wellness space. It reflects the growing demand for products that combine hydration, functionality and lifestyle relevance.
Guntas Randhawa, Head of Liquid I.V., India, said the wellness and hydration category in India is evolving rapidly, driven by consumers who are prioritising informed choices, functional benefits and cleaner formulations. She added that the launch of Liquid I.V. Sugar-Free reflects the brand’s commitment to expanding the category with solutions that meet emerging consumer needs while broadening access to science-backed hydration.
With this launch, Liquid I.V. aims to further build its presence in India and support long-term growth in the wellness-led hydration segment.