With the monsoon season fueling a surge in demand for crispy, savoury snacks, Adya Organics is looking to shake up the category with its newly launched Sattu Crisps — a product the company is pitching as a healthier alternative to conventional fried snacks.
The crisps are made from stone-ground sattu, a roasted Bengal gram flour long valued in Indian households for its nutritional benefits. Free from maida and synthetic additives, the product is formulated to deliver plant-based protein and dietary fibre, tapping into growing consumer demand for snacks that don’t compromise on health.
Adya Organics said the Sattu Crisps are versatile enough for multiple snacking occasions — from tea-time indulgence and office breaks to on-the-go travel bites — making them a practical fit for consumers looking to swap out less nutritious options in their daily routine.
The launch, the company noted, is part of a larger strategy to reintroduce traditional Indian ingredients through modern, convenient formats. Adya Organics said this approach is designed to meet shifting consumer preferences, as more people actively seek out mindful and nutritious eating choices, particularly during the snack-heavy monsoon months.