PepsiCo is confident that India could become one of its top 10 markets globally in the coming years, as the company expands its manufacturing capacity and taps into the country’s growing consumption potential.
Jagrut Kotecha, CEO, PepsiCo India and South Asia, said the company remains “very bullish” on India’s growth prospects and plans to invest around Rs 5,700 crore by 2030 to expand capacity and strengthen its regional footprint.
India is currently among PepsiCo’s top 13 anchor markets globally. PepsiCo India’s turnover stood at Rs 9,789 crore in 2025.
As part of its expansion, the company recently inaugurated its fifth food manufacturing plant in Nalbari, Assam, following an investment of Rs 778 crore. The 44.2-acre facility is expected to strengthen PepsiCo’s local supply chain and agricultural sourcing network.
The company has also opened a concentrate facility in Ujjain, Madhya Pradesh, and is setting up another manufacturing plant in Tiruchirappalli, Tamil Nadu, to expand its presence in southern India.
Kotecha said India’s relatively low per-capita consumption of packaged food and beverages compared with other markets presents significant room for growth. He added that PepsiCo’s expansion will focus primarily on meeting domestic demand, with some exports continuing to neighbouring markets such as Bhutan and Sri Lanka.
The company also plans to tailor its products and operations to India’s diverse regional tastes rather than follow a uniform national strategy.
“Our manufacturing footprint and all the effort is to make in India, for India, by Indians, for the Indian consumer,” Kotecha said.
The new Assam facility is expected to create around 700 direct and indirect jobs and support local MSMEs and ancillary industries. PepsiCo said the plant could also benefit more than 5,000 farmers through increased demand for chip-grade potatoes.
The facility is expected to generate demand for around 60,000 tonnes of cold-storage capacity, further supporting Assam’s agricultural and supply-chain ecosystem.