Jan 28, 2020
Coca Cola is not going to remove it’s plastic PET bottles as the consumers like plastic-packaged drinks because they’re able to reseal the beverages in lightweight packaging.
The company thinks getting rid of plastic altogether and using only aluminum and glass packaging could push up the company’s carbon footprint and hurt sales.
So to save it’s business and help the environment the beverage giant is changing it’s bottling infrastructure, move into recycling and innovate. The plan is also to show the consumer what the opportunities are. They will change with us.
Coca-Cola has announced goals for its packaging to be 100% recyclable by 2025, and to make bottles with an average of 50% recycled material by 2030. Greenpeace has been critical of Coca Cola’s current plan, saying it doesn’t address the urgency of plastic pollution.
But while it isn’t necessarily leaving plastic bottles behind, Coke is continuing its efforts toward more sustainable practices. To make consumers see it that way too, the company may want to focus on what it is doing to help the cause rather than talk about what it isn’t going to do.