Feb 17, 2020
Cadbury, the confectionery giant Australia has been named an Official Partner of the Australian Olympic and Paralympic Teams for the Tokyo 2020 Games.
This will be the third time for Cadbury to represent at the Olympics and the second time at the Paralympic Games.
For promotion, Cadbury’s supporting marketing activities will begin from April 2020 and will include in-store promotions, PR and above the line advertising.
“We’re thrilled to partner with the Australian Olympic and Paralympic Teams this year, and we’re proud to support Australia’s hard-working and passionate athletes for the third time as they prepare for Tokyo 2020,” said Paul Chatfield, marketing director, Cadbury Australia.
“With the Tokyo Olympic Games the closest thing to a home games since Sydney 2000, we are delighted to have Cadbury on board once again to support our Australian Olympic Team. Without the efforts of Cadbury, our athletes across all the sports could not fulfill their Olympic dreams,” said Matt Carroll AM, CEO, Australian Olympic Committee.
Paralympics Australia chief executive, Lynne Anderson expressed their happiness and they are pleased to welcome Cadbury back for its second consecutive Summer Games.
“Cadbury contributed greatly to our Team in the lead up to Rio, and was no doubt part of our success on the world stage. We’re looking forward to having them by our side as we strive to achieve even greater things in Tokyo”.
The 2020 Summer Olympic Games is set to kick off on July 24th to August 9th, 2020, while the 2020 Summer Paralympics is taking place on August 25th to September 6th, 2020.