Giant dairy company Amul cleared up the rumour after a video claiming fungus in Lassi went viral and dismissed claims of fungus being found in some of its Lassi packs as ‘fake’ after a video circulated on social media making the claim.
The video put forward the idea that fungus had developed in the products before their expiration dates. Amul suggested the fungus may have developed after damage to the packs from the straw hole area, creating an area in which the fungus could form.
Amul said that a video claiming fungus in some packs of Amul Lassi is “fake”. In the video circulating on social media, the creator claims he found fungus in some Amul Lassi packs even though they were before the expiration date. It stressed that the video has been used to create misinformation and spread unnecessary fear and concern among consumers.
“We notice in the video that the packs are damaged in the straw hole area. It can also be seen in the video that liquid is leaking from this hole. The fungus development in these packs is due to this hole, which the maker of the video is most probably aware of,” Amul said in a tweet.
“We wish to assure you that Amul Lassi is made at our state-of-the-art dairies and undergoes strict quality checks for product quality and integrity of the packaging. As standard practice, we mention on all our packs the following declaration for the safety of our customers: “DO NOT BUY A PUFFED OR LEAKY PACK,” the national milk cooperative said.
The revenues of the Amul brand grew by 18.5% last fiscal year to Rs. 55,055 crores. GCMMF is investing in new product categories such as organic foods, high protein products, a probiotic range, and fresh sweets as it aims to transition from India’s largest dairy brand to India’s largest food and beverage FMCG company.