Reliance Consumer Products Limited (RCPL) has Campa, Sosyo, Raskik, Toffeeman, Maliban Glimmer, and Dozo, among others, and now it has the accomplishment of launching Alan’s Bugles in India. Alan’s Bugles belongs to General Mills and is an international corn chip snack that is available across major global markets, including the UK, the US, and the Middle East.
Alan’s Bugles will be priced starting at Rs. 10 in flavours including original (salted), tomato, and cheese. The product will first make its way into Kerala and will be gradually expanded across India.
The company plans to be an integral part of the growing Western snack market with a greater focus on taste profile and overall experience.
“General Mills is thrilled to have one of its most globally loved brands, Bugles, in India. Bugles are iconic cone-shaped corn chips with a light and airy crunch. What started as the first delicious horn-shaped corn chip has expanded across the globe,” said Sheshadri Savalgi, Finance Director at General Mills India.