Amul India, projects robust growth of 45–50% in its summer product categories. The company navigates the impact of soaring cocoa prices by partially passing on the costs to consumers, emphasizing its commitment to remaining a value-for-money brand.
Jayen Mehta, Managing Director of Amul India, highlights the brand’s diversified reach, with over 38% of sales originating from towns with populations under 20,000. This expansion underscores Amul’s aspiration to penetrate every village in India, reflecting its deepening foothold beyond urban areas.
Despite facing a substantial increase in cocoa prices, Amul remains focused on its growth trajectory, buoyed by strategic partnerships with cocoa bean producers and an expansion into the US fresh milk market. The company aims to introduce a range of fresh milk products in the US, leveraging its collaboration with a prominent Michigan-based dairy cooperative.
In response to the early onset of summer and increased demand for temperature-sensitive products like ice cream and beverages, Amul is optimistic about a bumper season ahead. The company has made significant investments in expanding its ice cream manufacturing capacity, anticipating a surge in demand and aiming for double-digit growth.
As Amul continues its expansion efforts and deepens its market penetration, it anticipates substantial growth in the upcoming summer season, with expectations of 45-50% growth across its product categories, driven by both market expansion and increased consumer demand.