Now, here’s a stinker! Popular dairy brand Amul’s latest ice cream flavour is the Isabcool Kaju Anjir — “a royal treat for your sweet tooth and belly”.
Amul is known for experimenting with Indian flavours and ingredients to bring out exciting new ice creams and drinks to target children and young adults, but with its latest flavour, the brand might have found its admirers in older folks.
Amul has introduced a new flavour in its ice cream portfolio, called Isabcool ice cream, and netizens cannot keep calm after discovering that it has Isabgol, a common laxative used in Indian households, in it.
Isabgol, also known as psyllium husk, is a common laxative used by Indians. It is a dietary fibre that helps to increase stool and relieve constipation. The insoluble fibre present in psyllium husk causes the stool to soften and become bulky, thereby improving gut movement. It also reduces the inflammation in piles due to its anti-inflammatory property. Isabgol is one of the most commonly used home remedies for constipation. It is also good for diabetic patients as it helps to manage blood glucose levels.
Isabgol can help with losing weight too. According to Healthline, psyllium husk stimulates the immune system, aids in colon cleansing, and improves digestion, which further helps in resistance to fat growth and weight loss.
How Did The Internet React To Isabcool?
As the famous song goes, “Love Me, Hate Me, but You Can’t Ignore Me.” Amul’s latest offering received a lot of attention from netizens, albeit a mixed bag of it. While some felt eager to try it and found “Kabz main Avsar”, others were repelled by the concept of an ice cream fortified with a laxative and said “No Thanks”.