Aug 4, 2020
Amul has introduces ‘Haldi ice cream’ sold in tamper-proof 125 ml cups for Rs. 40 each. Haldi ice cream also has super ingredients like honey, pepper and dry fruits such as dates, almond and cashews.
R.S. Sodhi informed that the newly-launched Haldi ice cream is made up of 0.8 percent turmeric, 0.25 percent black pepper, 5.5 percent dates, two percent each of almond and cashews and 6.2 percent of “honey ripple syrup.”
A known fact that Haldi or Turmeric has antibacterial and anti-inflammatory properties. To boost the immunity in the consumers, the Gujarat Cooperative Milk Marketing Federation (GCMMF), markets all the milk and dairy products under the brand Amul, has introduced “Haldi ice cream” with all the benefits it claims for turmeric.
AMUL’s Haldi ice cream marks its packing at state of the art manufacturing plants in North and West India. Recently, Amul brand had launched ‘Haldi Doodh’ or turmeric latte under its “immunity booster beverages” range in April 2020, when Covid-19 lockdown restrictions were being partly lifted. In the coming months, the brand also launched Amul Tulsi Doodh, Amul Ginger Doodh and Amul Ashwagandha Doodh.
Counting further, Amul is said to launch an “Immuno chakra ice cream” which will contain turmeric, ginger and tulsi. It will also launch Star Anise Doodh in a 200 ml can, the official release statement informed.