Leveraging Technology in the Era of Digital Transformation By Kush Aggarwal, Head of Marketing, Bikano In the fast-paced world of Fast-Moving Consumer Goods (FMCG), staying…
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Author: agronfood
Los Angeles County Sues Pepsi and Coca-Cola over Alleged Misleading Claims on Plastic Bottle Recycling
Los Angeles County has filed a lawsuit against beverage giants PepsiCo and Coca-Cola, accusing them of misleading the public about the recyclability of their plastic…
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Zomato CEO Addresses “Future Packing Date” Error on Button Mushrooms at Hyperpure Warehouse
Zomato CEO Deepinder Goyal clarified an incident involving button mushrooms labelled with a “future packing date” at the company’s Hyperpure warehouse in Hyderabad. Following a…
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Danone Enters Energy Coffee Market with STōK Cold Brew Energy
Danone is tapping into the growing demand for functional beverages by blending the worlds of coffee and energy drinks. The company’s popular brand, STōK Cold…
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ICRISAT and SKUAST Introduce Cold-Tolerant Sorghum in Jammu and Kashmir
In a groundbreaking development, Jammu and Kashmir will release its first cold-tolerant forage sorghum varieties by 2025, successfully adapting this traditionally dryland crop to the…
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Zydus Wellness Enters Packaged Foods Market with Sugar-Free Cookies, Partners with Shahid Kapoor
Zydus Wellness has officially expanded into the packaged foods segment with the launch of Sugar Free D’lite cookies, tapping into the growing demand for healthier…
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Indian FMCG Giants Embrace ‘Designing for India’ Strategy to Engage Modern Consumers
Major FMCG companies, including Hindustan Unilever (HUL), Colgate-Palmolive, and Marico, are adopting a “Designing for India” approach, launching products tailored to meet the nation’s diverse…
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Swiggy Launches ‘Seal’ Programme to Elevate Food Hygiene Standards across India
Food delivery giant Swiggy has introduced the ‘Seal’ programme, a new initiative aimed at enhancing hygiene and food quality among its restaurant partners. Currently live…
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Wow Momo Targets ₹100 Crore Revenue from FMCG Segment for Expansion
Wow Momo, the popular fast-food chain, is setting ambitious targets to drive growth through its FMCG division, aiming for the category to contribute 25% of…
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UM of State for Science & Technology Unveils India’s First Biomanufacturing Institute
Union Minister of State for Science and Technology, Dr. Jitendra Singh, inaugurated the country’s first biomanufacturing institute, BRIC-National Agri-Food Bio-Manufacturing Institute (BRIC-NABI), to revolutionize India’s…
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